“We have recognized the need in the mixology community for a high-quality vatted dark rum that can transcend the Tiki craze,” says Gregory Fitch, Chief Sales Officer at Hotaling & Co., explaining why the San Francisco importer and distiller is introducing Denizen Vatted Dark Rum (50% ABV; $29.99 SRP) as part of its portfolio of premium craft spirits.
This latest addition to the Denizen portfolio celebrates Guyana’s influence on the world of spirits, he says.
Denizen Vatted Dark Rum combines dark rum blended in the old vatted style originally formulated for the British Navy in the mid-18th century with rhum agricole from Martinique.
Distilled from a collection of antique stills, most of the blend is produced in Guyana, home to fertile rainforests where sugar cane bursting with the flavors of caramel, burnt sugar, and cacao grow. Fresh unaged rhum agricole has been added to provide a backbone of bright vegetal aromas yielding a balanced spirit ideal for cocktails.
“We are continuing to see growth in the premium dark rum category driven by consumer interest in elevating their cocktail experience. Denizen Vatted is a rum that fulfills just such a need,” says Morgan Robbat, Chief Marketing Officer at Hotaling & Co. “The diverse origins of the final blend come together beautifully in a flavor forward, 100-percent-proof rum that can work perfectly in both an elevated cocktail served at a bar, or an elegant simple serve that can be enjoyed in the comfort of home.”