The MillerCoors brand, which in the second half of 2018 was up 252% in case volume, plans this Spring to:
– release three new flavors — Blueberry Lemon, Pineapple and Peach Mango;
– modernize its branding and packaging, which gives the brand a more sleek look and spotlights its zero sugar and 88 calories, per 12 fluid ounces.
– launch two new variety packs: a 12-pack fruit fusion pack featuring Blueberry Lemon, Strawberry Kiwi and Lemon Lime and a tropical variety 6-pack featuring Pineapple, Peach Mango and Passion Fruit; and
– begin a push into more on-premise accounts, such as bars and restaurants.
“We’ll more than double our business in 2019,” says Chris Steele, senior marketing manager. “We’ve got a lot of trade support, and there’s a lot of excitement in the market around growing this new segment. We’ve got the tailwinds of the better-than trends happening across categories, and we’re positioned to take share this year with our new flavors and packaging.”