Hennessy will host the B.I.G. (Business Inside the Game) Summit at the 2022 NBA All-Star Weekend in Cleveland. In partnership with Sole Savy, B.I.G. Summit returns in-person and virtually to bring together experts, visionaries and urban entrepreneurs across multiple platforms in sports, media, technology and finance. This gathering will celebrate the 75th Anniversary of the NBA and kick-offs with fireside chats and a panel that includes NBA Commissioner Adam Silver, Mayor of Cleveland Justin Bibb and Scott Rochelle, President & CEO of The National Basketball Retired Players Association.
“B.I.G. Summit this year marks the 75th anniversary of the NBA,” said Baron Davis, two-time NBA All-Star and founder, More Than Us and Baron Davis Enterprises. “Our partnership with Baron Davis’ B.I.G. Summit builds on Hennessy’s long-standing commitment to Black communities and ongoing mission to celebrate and champion cultural diversity by pushing the limits of potential for Black entrepreneurs,” says Jasmin Allen, senior vp, Hennessy US. “Via this collaboration, we aim to expand on that legacy in the most impactful and meaningful ways by providing access to resources to those demonstrating the ability to reshape Black communities through social impact.”
Held from February 19-20 at the Agora Theater in Cleveland or via stream on Twitch on Slic Channel from 1-6PM EST, B.I.G. Summit will also unveil History Of The Game, a virtual, decentralized Hall of Fame experience that celebrates EVERYONE who’s contributed to basketball. The History Of The Game metaverse will pay tribute to 75 of the Greatest Of All Time players (GOATS) along with other storied athletes, local legends and cultural icons. Each inductee will have a limited edition NFT collection that unlocks content, games and events in this new metaverse. History of the Game opens tonight for the first time at 5PM EST on hotg.xyz.
Also, beloved sneaker start-up and community-based marketplace, Sole Savy, will host a members only community pop-up where members can hang out, watch the panels in person and enjoy the All-Star game with others.