Hennessy’s X.O OX Lunar New Year Celebration is inspired by the tasting notes of X.O, and will feature captivating performances from renowned musicians, culinary luminaries, and dynamic artists to support Asian, Black and Latinx small businesses impacted by the pandemic. Viewers aged 21+ are invited to tune in on Thursday, February 18th at 9pm EST at Facebook.com/Hennessy.
Hennessy’s X.O OX Lunar New Year Celebration will spotlight influential icons and entrepreneurs in the Asian American and Pacific Islander community who embody the resilient drive of the ox in their pursuit of greatness.
- Henry Golding, Hennessy’s global ambassador, will host the event with gamer, entrepreneur, and top Internet personality AtomicMari enlisted as a special correspondent.
- Filmmaker and restauranteur Eddie Huang will share his favorite Lunar New Year dish with audiences, paired with inspired Hennessy X.O and V.S.O.P Privilège cocktails demonstrated by mixologist Cari Hah.
- Special performances from renowned musicians Jay Park, Dumbfoundead, Year of the Ox, and MILCK, along with a dynamic dance routine from Kinjaz, will culminate the evening’s festivities.
In the spirit of resiliency, Hennessy has pledged an additional $250,000 to support small businesses impacted by the pandemic as part of the brand’s Unfinished Business initiative. With over $5 million in funds already distributed, the long-term program was developed in partnership with the Asian American Business Development Center (AABDC), among other community organizations, to provide financial and educational resources to Asian, Black and Latinx owned small businesses.