Hendrick’s Gin said it is partnering with Karamo Brown, culture expert from the hit show Queer Eye.
The partnership, a first of its kind for Hendrick’s Gin, culminated in an array of digital content in which Karamo and Hendrick’s Gin Ambassador, Mattias Horseman, share their tips on style and cocktail culture as well as dive deeply into getting to know one another – all while sharing a variety of delicious Hendrick’s Gin cocktails.
The video series includes a cocktail making demonstration in which Mattias teaches Karamo how to make a delicious, celebratory Hendrick’s Gin cocktail, the Cucumber 75, a riff on the classic French 75. Also included is a discussion between the two dapper gentlemen on personal style and how it impacts their life and overall sense of confidence—plus, the two reflect and bond over the first time they had Hendrick’s Gin—to a surprising and amusing conclusion!