Heineken launches the eighth year of its #Heineken100 program, partnering with A Bathing Ape (BAPE), the global streetwear phenomenon.
But unlike past years, when #Heineken100 previously collaborated with the most innovative names in retail to develop premium co-branded products gifted exclusively to the world’s 100 most influential beer drinkers, this year’s #Heineken100 products will be available for consumers 21 and older to purchase at a pop-up shop in New York City.
“This year’s #Heineken100 campaign brings together two brands with global ubiquity, whose consumers have a taste for luxury and innovation,” said Raul Esquer Lopez, Heineken USA Brand Manager. “We’re thrilled to partner with BAPE®, an iconic brand that shares a history of inventiveness through creating highly-aspirational imports for the man of the world.”
The 2017 #Heineken100 collection comprises a limited-edition, four-piece capsule collection:
BAPE x #Heineken100 Half-Zip Pullover Shark Hoodie ($399.00) – The iconic BAPE® shark hoodie comes in a half-zip design with a kangaroo pouch. The hoodie features Heineken-green accents and a black-on-black #Heineken100 crest on the sleeve.
BAPE x #Heineken100 Camo Coach Jacket ($413.00) – The coach’s jacket features the BAPE® signature camo print on the exterior with a Heineken-green camo lining. The BAPE® logo is on the front of the jacket with the #Heineken100 seal on the wrist.
BAPE x #Heineken100 T-Shirt ($112.00) – A classic screen-printed logo T-shirt with Heineken-green accents and limited-edition #Heineken100 seal.
BAPE x #Heineken100 Six-Pack Bottle Carrier ($115.00) – The six-bottle co-branded carrying case features BAPE® camo print and both brand logos.