But the company’s overall beer volume showed no organic growth, Heineken reports coming in premium volume outperformed in the low-teens which consolidated volume actually declined a bit, to 50.3 million hectoliters in this year’s first quarter from 51.6 million hectoliters a year earlier.
Heineken N.V. earned $202.2 million in the first quarter, up 79% from $113.13 million a year earlier, but still dramatically lower than the $359.93 million earned in 2019.
Heineken delivered strong growth in the Africa, Middle East & Eastern Europe and Asia Pacific regions and modest growth in the Americas, offset by the decline in Europe where the on-trade remained largely closed throughout the quarter. At the start of April less than 30% of the on-trade in Europe was operating.
The Heineken brand grew double-digits in more than 40 markets, including Brazil, South Africa, China, Vietnam, Nigeria, Colombia, Argentina, France, Poland and Laos.
Heineken 0.0 grew double-digits with strong momentum in Brazil, Mexico and the USA. Heineken 0.0 is now available in 94 markets.
On 19 April the brand launched the latest edition of its #SocialiseResponsibly campaign”We’ll Meet Again.” The campaign celebrates people’s resilience and creativity over the last year and highlights how people found inventive ways to keep the spirit of ‘going out’ alive from the safety of their own homes.