Having successfully expanded into an array of markets, including California, Michigan, Tennessee, Missouri, Florida, Nevada and Massachusetts, Hecho Tequila Soda enters Texas and Colorado through Republic National Distributing Co.
“Currently we are expanding with RNDC, but have only committed to certain states at the moment.,” Michael C. Handman, sales director, told us. “We are strategically partnered with Breakthru Beverage in Florida, Best Brands in Tennessee, Burke Distributing in Massachusetts, Great Lakes Wine & Spirits in MI, and a few boutique houses in other markets.”
Hecho Tequila Soda is made in the heart of Jalisco, Mexico, with premium 100% Blue Agave Tequila and natural lime flavor. The ‘better for you’ product has only 96 calories, is gluten free, and does not contain any sweeteners, or carbohydrates. A unique differentiator for the product is that it can be consumed right out of the can or made into a custom cocktail.
The RTD segment grew 43% in 2020, and is expect to have a compound annual growth rate of 21.8% from 2019 to 2024.