To help jumpstart St. Patrick’s Day celebrations, Guinness (Diageo) is giving out $50,000 in cash prizes to 20 different winners – that’s $1 million in total – through its Great Reunion Toast contest. To enter, all consumers have to do, if over 21, is go to Toast.Guinness.com and upload a 30-second video between now and March 31.
Also: A new Guinness TV commercial that will air through March brings to life the spirit and joy of this particular moment. In the ad, friends (both old and new), bartenders, and staff steadily come to the pub and join together to belt out a classic song as they reconnect and get back to the fun of St. Patrick’s Day. The spot ends with the message, “All Together Now…Happy St. Patrick’s Day!”
The brewer will also be showing up in other ways in cities and towns across America, from involvement in 75+ parades – especially as an official sponsor of Chicago’s parade and river dyeing – to celebrations in bars, restaurants and homes coast to coast.