It isn’t under beer, wine or spirits. It’s under extras, for goodness sake. It’s bar tools and cocktail accessories, led by cocktail shakers. What was the fastest-growing beer subcategory? Spice/herb/vegetable beer; top SKUs included Modelo Chelada Especial, Modelo Chelada Limon y Sal, Budweiser Chelada Picante with Clamato, Modelo Chelada Piña Picante, and Estrella Jalisco/Golden Road Brewing Mango Michelada, Drizly said.
Orange wine once again found its way onto the fastest-growing wine subcategories list; it last saw significant year-over-year growth in September 2021. Spain held the highest share of orange wine sales on Drizly in July with 35%, followed by Austria (23%), Italy (18%), and the U.S. (14%). The top five orange wines sold on Drizly last month spanned countries: Gulp/Hablo Orange Wine, Biokult Naken Orange Wine, Field Recordings Skins, Borgo Savaian Aransat, and Vichingo Vermentino Macerato Sulle Bucce.
Drizly has also detected increasing consumer interest in White Wine, reflecting interest in lighter, fresher wine options. The white wine subcategory gained share across total sales – increasing from 10% of share in July 2021 to 11% last month – and within the wine category, increasing from 31% of wine share last July to 32% of share this year. Varietal wines that have seen significant gains include Sauvignon Blanc, Chardonnay, Albariño, Chenin Blanc, and Cortese.