Bedlam Vodka will also be competing in WSWA’s Brand Battle as one of 6 finalists selected out of hundreds of submissions to make a live presentation to a panel of celebrity and industry judges.
“We are excited to introduce Bedlam Vodka to such a prestigious group of industry influencers at WSWA,” says Graybeard CEO, Brandon Evans. “After years of dissatisfaction with many vodka’s on the market, we came together to create a spirit based on our philosophy that vodka need not burn.”
“As a rice-based vodka with a deep Irish heritage, Bedlam is a clear departure from the norm and a disruptor in the very “me-too” Vodka category,” said Head Distiller Scott Russ. “Bedlam vows to be a brand that rallies the trade and consumers around the power of a better alternative.”
Bedlam Vodka will be available at North Carolina ABC stores, as well as various bars and restaurants across the state beginning in May, followed by launches nationwide.
Wine & Spirits Wholesalers of America’s convention and expo will be next week, April 18-31, in Orlando.