Beam Suntory promoted Greg Hughes to President, North America effective Jan. 1, 2019. Hughes, 49, is a veteran consumer products executive who is currently Beam Suntory’s General Manager for North America.
Hughes joined Beam Suntory in 2015 as General Manager, US before assuming his current position in 2017. Hughes has been a key leader in helping Beam Suntory achieve sustained share gains in the U.S. market. Under his leadership, the company’s business in Canada has gained market share since mid-2017, and the Mexico business established its company-owned sales organization earlier this year.
“Greg is ideally suited to lead our North America region,” said Matt Shattock, Chairman & CEO of Beam Suntory. “Since joining Beam Suntory, Greg has stepped up to every leadership challenge he has taken on, and he’s demonstrated a strong track record of performance. Greg brings strength in marketing, commercial and people leadership, and he has been a key leader in helping deliver sustained outperformance in the U.S., our largest global market.”
Hughes will assume responsibility for the North America region from Albert Baladi, who last month was named the next President & CEO of Beam Suntory effective April 1, 2019. Baladi will remain Chief Operating Officer until that time.