Grace O’Malley and Proclamation, Ireland’s premium whiskey and spirits brands, signed Great Lakes Wine & Spirits, Michigan’s leading wine and spirits wholesaler, to represent it in Michigan.
Grace O’Malley first launched in the U.S. at the beginning of the pandemic in the spring of 2020, followed by the U.S. launch of Proclamation in the fall of 2020. “We’re very excited to announce the partnership with Great Lakes Wine & Spirits in the state of Michigan,” said Stephen Cope, founder/managing director of Grace O’Malley Spirits. “With nearly 80 years of success, Great Lakes can provide the innovation we are looking for to bring our spirits into the Michigan market”
“When expanding our outstanding selection, we look for high quality brands from both industry leaders and craft producers” Lewis Cooper Co-CEO. “We are honored to bring Grace O’Malley and Proclamation to the Michigan market as we continue to add to our Irish Whiskey portfolio, one of the fastest growing categories at the moment”. The Irish Whiskey category has had an explosive growth with overall U.S. sales growth of 6.9% in 2020, according to the Distilled Alcohol Council, with control state volumes increasing 19% from January to June 2021 according to NABCA. It is America’s fastest growing alcohol category.