And we think it’s a winner, hitting all the right notes. The occasion is the premiere of the America’s Cup in Bermuda.
“I said, if we’re going to do this, we’re going to do it first class,” says Malcolm Gosling, 7th generation President & CEO of Gosling-Castle Partners, Inc. “We put a world of care into our products; we need that to come through in the look and feel of this television commercial.”
The commercial juxtaposes the frenzied, whirlwind action of America’s Cup racing with the slow, quiet pace of rum gathering dust as it ages in oaken barrels. The contrast is jarring but captivating.
The “star” of the commercial is none other than Malcolm Gosling himself.
He is shown strolling among the rows of barrels, to highlight their leisure aging process–as the editing cuts back and forth between his quiet footsteps and the loud chaos of the America’s Cup racing action.
There’s no dialogue other than the voice of renowned narrator, Ross Huguet, while an original music score composed by Anthony Marinelli weaves between the race commotion and the solitude. (Mr. Marinelli has composed, conducted and performed for over 80 motion pictures and was keyboardist on no less than Michael Jackson’s “Thriller.”) The violinist who plays Marinelli’s blistering score is virtuoso, Paul Cartwright.
This mini-epic will be screened at the 35th America’s Cup venue in Bermuda during the races and on the NBC and NBCSN networks televised coverage of the grand event. You can see it here.
Two additional television commercials were shot and produced featuring Goslings award-winning rums (Black Seal Rum, Gold Seal Rum, Family Reserve Old Rum), their trademarked Dark ‘n Stormy® Cocktail and the very popular and fast growing Goslings Stormy Ginger Beer, a zesty delicious tasting non-alcoholic beverage. Final Cut, Santa Monica, CA, filmed, edited and produced all three commercials.