The new packaging and re-branding will honor fallen American Heroes. The downtown Louisville, Ky., brewery will stamp the bottom of each can with the name of a fallen American Hero.
For the first round of production they will be partnering with The Louisville Metro Police Department to honor fallen police officers in their home city. They plan to expand this series to honor all American Heroes (Police Officers, Firefighters, and Military) in all of the states they currently distribute, as well as the new territories they are quickly expanding into in 2018.
In addition to bearing the name of a fallen hero on their American Pale Ale cans, Goodwood Brewing will also host promotional events and fundraisers and donate to their partnering foundations throughout the year.