Only 168 bottles of The Glenrothes 36 Year Old Single Cask Scotch whisky are available for purchase, and each will include a non-fungible token (NFT) designed by The New Yorker illustrator Maddie Dai, who has melded the iconic worlds of Scotland and New York City to extend the whisky experience beyond the bottle.
Upon purchase of The Glenrothes 36 Year Old, consumers will first experience the NFT artwork on the whisky’s packaging before receiving it in their digital wallets.
Maddie Dai’s black and white etch – which pays homage to the iconic New Yorker style – transforms through unexpected moments where Scotland and New York come to life. A once-static image will surprise whisky lovers with subtle movements that reveal special elements found in Maddie’s art. Furthermore, Maddie’s monochrome sketch will be enhanced through strokes of color highlighting both the whisky and the two worlds that inspired its creation.
“The Glenrothes is a hidden gem among single malt Scotch whiskies, one with a storied background, prized by those who care to look beyond the norm and understand the rewards that can follow,” said Gregory Cozzolino, Marketing Director of Breakthrough Brands at Edrington.
“Today’s release embodies the ethos of what it means to explore beyond what is expected and cherish a deeper perspective, by starting with a complex, beautifully balanced whisky, then inviting exploration of a bigger world that bridges The Glenrothes and New York City through the vessel of an NFT that our innovative founders undoubtedly would have embraced.”
The Glenrothes NFT will live on the forward-thinking Solana, one of the most sustainable blockchains in the market.