Ghost Tequila completed its national rollout, entering Illinois, Missouri, Kentucky, Indiana and the Dakotas. It’s now available in all 50 states.
The company has also recently appointed new director-level roles to execute on the company’s accelerated growth strategy:
- Sandra Calvert, a former sales executive at Diageo, Phillips Distilling, VEEV Spirits, Lucas Bols, and Pomp and Whimsy, joins the company in the new role of National Accounts Director.
- • John McDonnell III joins Ghost in the new role of Brand Director, responsible for U.S. domestic programming and international sales. Prior to Ghost, McDonnell worked for Horizon Beverage in Massachusetts, and was a portfolio director at Caribbean distributor WEBB Banks.
- Tara Moreland who formerly worked for Bonavita Beverage, Asombroso Tequila, Leblon Cachaca, Partida Tequila, and Copalli Rum, is the company’s new California-based West Coast Sales Director.
- Matt Polisei, Ghost’s new Control States Director, previously worked for Southern Glazer’s Wine & Spirits and Republic National Distributing Company, and also led sales for BeatBox Beverages and for Our/Detroit Vodka (Pernod Ricard).
“After doubling our volume in 2020 – in a year that witnessed tremendous challenges on-premise – I’m enormously proud of our continued success in 2021,” when the brand grew more than 200%, “a true testament to the hard work and commitment from across our organization,” says Chris Moran, Ghost Tequila’s Founder/CEO, a former bartender in Boston who created the brand after recognizing the demand for a high-quality 100% agave spicy tequila that would help make spicy cocktails more consistent and easy to mix. “And now, just a few years since we first introduced the brand, we’re excited that consumers and bartenders in every state in the U.S. will be able to find and enjoy Ghost Tequila locally.”