You can expect health advocates to call for mandatory listing of additives on your labels if a proposal currently being drafted requiring mandatory listing of wine ingredients and nutritional information on bev/al becomes law in the European Union.
The concept has some support among EU wine associations. Alleanza delle Cooperative, Assoenologi, Coldiretti, consumer association Federconsumatori and the grape must and juice association, Must, are joining southern French wine producers to launch In Vino Veritas, a new consumer campaign which aims to promote transparency in wine production.
They believe the growth of natural, biodynamic and organic wine indicates consumers want to know what they are drinking. Would the information make a difference in consumer choices? No one knows.
In what sounds like the recent debate between Molson Coors and Anheuser-Busch the group that represents big producers says “some people are confused about what a list of ingredients is. Processing aids are not ingredients.”