Since its inception in 2017, more than 2,000 aspiring and established artists have vied for the honor of seeing their work on more than 1 million bottles of Georges Duboeuf Beaujolais Nouveau each year (as well as Beaujolais-Village Nouveau and Beaujolais Nouveau Rose).
Now in its fourth year, the competition is poised to be the biggest one yet as artists present their original works for the chance to adorn the iconic wine bottles upon their release this November. In addition, the winner and runners-up will receive grants totaling nearly $5,000.
Artists who are legal residents of the U.S. and over the age of 21 are invited to submit label designs that reflect the fresh, youthful and vibrant nature of Beaujolais Nouveau, celebrated as “the first wine of the harvest” – a bright, juicy, fruit-forward wine that is released on the third Thursday of November each year (this year on November 19, 2020).
According to Dennis Kreps, who with his father, Stephen D. Kreps, co-owns Quintessential (the family owned-and-operated exclusive importer of Les Vins Georges Duboeuf in the US), “We’re very pleased with the growing popularity of the Georges Duboeuf Artist Label Competition and have been amazed by the creativity of entries, many of which reflect the essence of the wine and the legacy of Georges Duboeuf, Beaujolais’ ‘merchant of happiness’ who first brought Nouveau to the world.”