House of Gancia announces its new “Atto Primo” line that offers a refreshing and tasty option for summer picnics, parties and brunches. SRP: $7.99 (5.5% ABV).
Sold in 750 milliliter bottles, Atto Primo is made with low alcohol sparkling wine and natural fruit flavors. Each Atto Primo offering contains less than 100 calories per 4-ounce serving. The deliciously fruity flavors include: Atto Primo Lychee, Atto Primo Peach, Atto Primo Mango and Atto Primo Blackberry
“Atto Primo is perfect for consumers looking for a different take on sparkling wine—something light, fresh, and fruity. While Atto Primo means “First Act,” a nod to Atto Primo being a wonderful choice for an aperitif, it really can be enjoyed across a number of different occasions all summer long,” says Kellyann MacLean, marketing director of Roust Americas, which imports Atto Primo.
“Atto Primo is made in Italy by the House of Gancia, which has nearly 200 years of wine-making expertise,” says Scott Oliver, Roust USA CEO. “We are confident that consumers will be delighted by the quality of Atto Primo at the very first sip.”