- & J. Gallo Winery said its Spirits Division purchased LIQS, makers of spirits- and wine-based cocktail shots that bring bartender-quality shots to consumers for any party occasion. Terms weren’t disclosed.
“Consumers want to enjoy their favorite cocktails now more than ever,” said Britt West, vp/general manager, Gallo Spirits. “With premium ingredients and convenient formats, consumers can more easily enjoy their favorite bartender-quality shots and cocktails wherever, whenever they want with LIQS.”
In 2013, LIQS was introduced by New York City-based entrepreneurs Harley Bauer and Michael Glickman, who first released the brand in retail for home entertaining and outdoor activities. LIQS quickly emerged as a favorite in on-premise venues around the country, such as music festivals, arenas, nightclubs, hotels and bars. The brand has been helping drive the demand for ready-to-drink cocktails, particularly among millennial consumers.
Starting this summer, LIQS Cocktail Shots will be available in convenient 4-packs ($9.99 MSRP) of spirit-based flavors: Vodka Kamikaze, Vodka Lemon Drop, Vodka Lychee Grapefruit, Tequila Cinnamon Orange and Whiskey Fireshot. Wine-based Cocktail Shots flavors include: Margarita, Lemon Drop and Kamikaze.
Beginning September 1, LIQS Cocktails will be available in 1.5L bottles in Margarita, Strawberry Margarita and Mojito. LIQS’ larger format gives consumers who host or attend social events the convenience of serving delicious cocktails without extra planning and preparation—a perfect complement to the existing cocktail shots lineup.
LIQS joins Gallo’s growing line of spirits brands and innovative formats, ranging from High Noon Hard Seltzer, New Amsterdam Pink Whitney and Rum Haven, among others.