Frey Ranch Distillery introduced its inaugural Straight Bourbon Whiskey (45% ABV, $49.99 SRP), throughout its homestate of Nevada.
Tucked away in the Lake Tahoe Watershed, Frey Ranch Distillery is Nevada’s first and only whiskey producer to grow 100% of its grains on-site. The Frey family has a long legacy of farming in this region dating back to 1854, which continues today with Frey Ranch CEO, Co-founder, and self-proclaimed “Whiskey Farmer,” Colby Frey, who started the distillery in 2006 with his wife, Ashley.
Colby’s inspiration to build a distillery born in part from a desire to create a quality, long-lasting product from perishable crops that would otherwise have a limited shelf life and generate waste.
The family consider itself stewards of the land and have long abided by the motto, “Be good to the land and the land will be good to you,” which is engraved on the bottom of each bottle of Frey Ranch Straight Bourbon Whiskey.