Mike Dolan, the former CEO of Bacardi, has joined with Ana Maria Romero, a maestra tequilera, to introduce Mijenta, a new artisanal tequila from the highlands of Jalisco, to the U.S.
“Mijenta distinguishes itself first and foremost with its unparalleled tasting notes, but I’m extremely proud of the way this company does business, focusing on sustainability, community and support for local businesses throughout every step of the process. I’m excited to see where the next steps in our journey lead as we launch further expressions and reach new markets,” Dolan says.
Blanco, the first expression from Mijenta, presents the brand’s core offering. Priced at $50 and available online at ReserveBar and shopmijenta.com, Mijenta Blanco, offers the purest form of the agave plant and is a true expression of Mijenta’s quality and artistry. The Reposado, which is scheduled to launch at the end of 2020, is aged up to 6 months in oak casks, and will offer a softer and fuller expression of Mijenta. Two more expressions will be announced in the future.
It’s described as “bright and transparent with a powerful body that features, honey, vanilla, caramel and floral notes, along with flashes of tropical fruits such as peach, melon, pineapple and light touches of soursop.”
The paper label and box are made of agave waste, and all packaging elements are purchased from Mexico, one way it seeks to support the community.