To be honest, we didn’t know there was a “Sober October.” But apparently there is, and a group of San Diego entrepreneurs have developed “the world’s first zero alcohol gin, which actually tastes, burns and mixes like a traditional London Dry gin.”
The promoters say Monday Gin is intended to “empower those who choose not to drink.”
But it’s not yet a commercial venture. The backers are seeking to raise $13,398 on Kickstarter. As of Tuesday evening they had 104 backers and had raised $5,089.
Kickstarter fundraisers generally offer some sort of bonus. For Monday Gin, they’re offering product – the $29 VIP Special gets one bottle in December; the $39 early bird receives its bottle in January. $45 gets a bottle of Monday Gin in February. For $54, one can get two bottles in December, $66 gets two bottles in January, and $72 gets 3 bottles in January. All these prices are plus shipping.
The company says it is working on two new products plus a ready-to-drink gin and tonic in cans.
Comment: We find the pricing structure odd, to say the least. We would have thought that the largest donor/customer would get priority delivery over someone who donates a lesser amount. And we would have expected some sort of swag – tee-shirt, coasters, whatever.