D.G. Yuengling & Son, Inc. celebrated the 50th anniversary of Earth Day yesterday (4/22) with new, limited-edition American Eagle Foundation (AEF) Yuengling Traditional Lager cans in honor of its partnership with the nonprofit. AEF is a leading nonprofit organization dedicated to inspiring the national community to guard and protect the U.S. National Symbol, the Bald Eagle.
An integral part of Yuengling’s rich history, the Bald Eagle has been prominently featured on the brand’s logo since its founding in 1829 and commemorates the values of strength, independence, and resiliency that have been essential to the brand’s success for almost two centuries.
Packaging for the AEF Traditional Lager cans includes a new patriotic “Let’s Go USA” design.
“In 1829, our family founded the Yuengling Brewery, originally named the Eagle Brewery, and debuted the iconic eagle symbol as our logo. Nearly 200 years later, the Bald Eagle remains an integral part of our brand’s identity, and a symbol of strength and inspiration for our family and fans,” said Debbie Yuengling, Employee Engagement & Culture Manager and 6th generation family member at D.G. Yuengling & Son, Inc.
The 12-ounce, 12-pack and 24-pack AEF Traditional Lager cans will be available for purchase throughout Yuengling’s entire 22-state footprint.
In another development, New Belgium Brewing said its flagship brand, Fat Tire, will partner with climate action non-profit Protect Our Winters (POW) to support The Outdoor State, a campaign catalyzing the outdoor community to vote in the 2020 election. This year’s election marks a critical moment for the health of the planet and its people, and Fat Tire is joining forces with POW to unite the more than 50 million Americans who identify as passionate outdoor users and call upon them to pledge to vote. As climate change threatens our environment, our access to the outdoors, and the resources necessary to produce great beer, it is more important than ever to vote for candidates who will act in support of the planet.
Since the inception of Fat Tire in 1991, New Belgium Brewing has worked to cut its environmental impact by becoming the first wind-powered brewery, establishing the first carbon footprint study for beer, and producing electricity onsite through solar and biogas technology.
While New Belgium has invested heavily in reducing its own environmental impact, the company recognizes that individual efforts alone are not enough to address the challenges at hand. Deepening the longstanding partnership between New Belgium and POW during this critical time will help to draw broader attention to these much-needed environmental protections and underline the important role this election plays in securing our future.