I haven’t read it, but knowing the author, Ed Barks, I have no concerns recommending Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies
It publishes this morning.
Looking for the lowdown on specific reporters? It’s there. Curious about when to use an embargo or go off the record? That’s included, too. What about tried and true methods for responding to reporter questions? Check.
It takes a lifetime to develop stellar media relations skills, Barks says. It only takes one bad interview to undo all that hard work. The intent is to stop readers from tumbling into the bad interview abyss.
Reporters Don’t Hate You covers the waterfront of media relations issues:
- How to build meaningful, beneficial relationships with reporters
- Why sustained practice is so essential — and tips for how to do it
- What it takes to handle the hottest of hot potato questions
- How to avoid falling victim to reporter tricks and traps
- Why you should compose your headline before the editors do
- Best practices for TV interviews
- How to play to your nonverbal strengths
We’re certain communication pros will benefit from this book. So will the execs they serve. Get it from Amazon or your local bookseller.
Many thanks for your kind words, Joel. I hope you will feel the same once you read the book.