Headquartered in Brooklyn, Fever-Tree USA will be responsible for all aspects of the Group’s North American business including importation, warehousing, distribution, marketing, sales and direct customer relationships.
Recognizing the growth in premium spirits was not being matched by the accompanying mixers, Charles Rolls and Tim Warrillow, Fever Tree’s founders, went back into the history books and travelled to some of the world’s most remote, beautiful and dangerous places in their quest to source the highest quality ingredients to create their range of premium tonics, ginger beers, and ginger ales.
Fever-Tree USA is spearheaded by Charles Gibb, Fever-Tree’s North American CEO, a beverage industry leader with nearly three decades experience at Moët Hennessy, Diageo and Bacardi. Most recently, he was President/ CEO of Belvedere Vodka. He will lead a team of more than 30 full-time Fever-Tree employees across sales, based in key metropolitan areas, marketing, finance and supply chain.