Fetzer’s “I Want My White Wine Emoji” video is at the heart of the vintner’s efforts to generate awareness and enthusiasm for the #WhiteWineEmoji campaign.
Already viewed more than 33,000 times, the animated video highlights missed opportunities to pair a variety of items—from white wine-friendly foods like fish to day trips to sunny beaches—with the white wine emoji.
Fetzer also brings the campaign to life on its website, which sheds light on the international effort for the #WhiteWineEmoji and invites fans to express their support by visiting whitewineemoji.net to get involved.
“White wine drinkers everywhere should have an appropriate symbol for their favorite beverage,” said Rodrigo Maturana, Vice President of Marketing for Fetzer Vineyards and flagship label Fetzer, of the winery’s efforts supporting the campaign. “With 146 million cases of white wine consumed in the U.S. last year,we believe you should have the #WhiteWineEmoji at hand to express yourself authentically–whether you’re sipping white wine because the season or occasion demands it, or simply because it’s your go-to.”