Marked bottle neck hangers – to be found on wines within the Concha y Toro Gran Reserva collection until July 31 – qualify participants to receive a $25 credit toward a round of golf at a participating course. In addition, customers will also receive a one-year digital subscription to Golfweek.
Furthermore, via sweepstakes, one lucky winner will be awarded the Grand Prize of one free round of golf (for a party of 4) each month for an entire year, which is a retail value of more than $3,000.
“Golf is complementary to the Gran Reserva experience. A relaxing day on the course during spring is just the type of luxury that our wines represent in the lives of our consumers,” says Anna D’Aloisio, Brand Manager at Excelsior Wines, whose year to date annual sales of Gran Reserva are up by more than 5%. “So we’re thrilled to offer them the opportunity to enjoy a high-scoring wine as well as some leisurely tee time – two affordable indulgences.”