Elijah Craig Bourbon (Heaven Hill) announced a new multi-year partnership with PGA Tour professional golfer, Talor Gooch. A native Oklahoman and whiskey-lover, Gooch’s success both on and off the course will now be supported by Elijah Craig as the “Official Bourbon of Talor Gooch.” This marks the second PGA TOUR Pro to join Team Elijah Craig, following Max Homa in January 2022.
Team Elijah Craig embodies the striver mindset, endeavoring to achieve greatness and master their craft. On tour for seven seasons, Gooch continues to build upon his success. He is currently ranked in the FedEx Cup Top 10 and 34th in the Official World Golf Rankings. Gooch will add to the golf experience for fans this season through integrated marketing campaigns, social media collaboration, and public appearances. He will also proudly display the Elijah Craig logo on his shirt starting early next year.
“We’re excited to have Talor Gooch join the Elijah Craig team, which already has a winning track record with Max Homa clinching his second PGA TOUR title this season at the Wells Fargo Championship,” said Max Stefka, Elijah Craig Senior Brand Manager. “Talor’s appreciation for the patience and perseverance required to hone his craft epitomizes the same approach our craftspeople take to produce award-winning Bourbon. We look forward to many more celebratory moments on and off the course with Talor and Max.”
Elijah Craig is debuting its 19th Hole campaign to extend the fan experience beyond the course this spring and summer. The 19th Hole campaign includes premium media placements in golf publications, digital and social media activations, and consumer contests. Elijah Craig-branded golf ball on-packs and in-store displays rounding out the 360-degree program.