Elijah Craig Bourbon (Heaven Hill) donated a $100,000 donation to the Restaurant Workers’ Community Foundation stemming from the success of the inaugural Old Fashioned Week. More than 22,000 registrants, and thousands of fans on social media, joined Elijah Craig from Oct. 16 – 25 on social and digital platforms to celebrate a great cocktail for an even greater cause.
“We are humbled by the perseverance of our hospitality partners and the advocacy of the Restaurant Workers’ Community Foundation during this difficult time,” said Max Stefka, Senior Brand Manager, Elijah Craig Bourbon. “At the onset of the inaugural Elijah Craig Old Fashioned Week, we committed raising up to $100,000 through support from fans on social media, donations, and engagement with our ambassadors. Together we reached that goal.”
As the hospitality community continues to feel the effects of COVID-19, Elijah Craig recognizes the need to rally around those who support both the brand and the industry with their creativity, passion, and hard work. The Restaurant Workers’ Community Foundation (RWCF) is an advocacy and action nonprofit created by and for restaurant workers. Donations will go toward direct financial assistance, grants to non-profit partners, and to a zero-interest loan program for small businesses.
“We are grateful for Elijah Craig’s support, especially at a time when it’s become increasingly clear that restaurant workers continue to suffer and the industry as a whole will not be coming back to health anytime soon,” said John deBary, Co-Founder and Board President of Restaurant Workers’ Community Foundation. “RWCF will continue to fundraise so that we can direct much needed financial assistance to restaurant workers, bolster nonprofit organizations that serve restaurant workers in crisis, and provide zero-interest loans for restaurants while helping them consider ways they can recreate workplaces that better support their workers.”