Effen Vodka released a new marketing campaign called “Different by Design,” aimed at celebrating self-expression and diversity. Different by Design launches this month and encourages fans to break convention, welcome creativity and be unapologetically true to themselves.
As part of the campaign’s launch, Effen is proud to support Pride month and LGBTQ equality with the release of the brand’s first, limited-edition Pride bottle throughout June. For every limited-edition Pride Bottle made, Beam Suntory donated $1 to Outfest, an organization that promotes LGBTQ Equality by creating, sharing and protecting LGBTQ stories on the screen. The Effen Pride bottle is available in more than 30 markets nationwide for a suggested retail price of $21.99/750mL.
“Different by Design aims to honor and support our consumers and what’s important to them in today’s world,” said Stephanie Kang, Marketing Director for Effen Vodka. “A unique point of view and fearless, honest self-expression are some of the most powerful tools available to every person, and Effen is proud to champion those who embrace that spirit.”