Heineken USA launched Dos Equis Margarita Classic Lime, a ready-to-drink spirits-based product that blends Blanco Tequila and high-quality ingredients to create the perfectly mixed cocktail. Each 12 ounce cocktail-in-a-can is 10% ABV and is made with Blanco Tequila, real lime juice and natural flavors – refreshing and exciting your taste buds without an artificial taste.
“We are excited to bring our first ever spirits product, Dos Equis® Margarita Classic Lime, to the U.S. market which spotlights our commitment to innovation at Heineken USA and Dos Equis,” says Hannah Dray, Dos Equis Brand Director. “Dos Equis is a credible quality brand born in Mexico and we wanted to bring the excitement that consumers have for a traditional margarita to a can to save them the time and hassle of having to make it themselves.”
Dos Equis Margarita Classic Lime is now available in 4-pack, 12 oz. cans in select markets in the U.S.: four New Mexico, New Jersey, Colorado, Massachusetts, Louisiana, Illinois, Las Vegas, Nevada, and Georgia. The beverage will additionally be available in Southern California and Arizona this September.