Diageo Promotes Debra Crew to Global COO, Names Claudia Schubert President, North America

Crew is currently president, North America and Global Supply.

Debra Crew was appointed President, Diageo North America in July 2020.

Debra Crew

As Chief Operating Officer, Crew will take accountability for driving continued performance momentum across Diageo’s markets, brands and supply operations globally, and will continue to report to Ivan Menezes, Chief Executive.

In July 2020, Crew was appointed President, North America. She has embedded greater external focus and connectivity across the market’s teams and strengthened commercial execution, resulting in market share gains and 20% organic net sales growth in fiscal 21, and 13% organic net sales growth in the first half of fiscal 22.

She is the former president and CEO of Reynolds American, Inc. Before that, Crew spent five years at PepsiCo, where she served as president, North America Nutrition; president, PepsiCo Americas Beverages; and president, Western Europe Region. Prior to PepsiCo, Debra held positions with Kraft Foods, Nestlé S.A., and Mars, Inc. She currently serves on the board of Stanley Black & Decker, Inc.

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Claudia Schubert

Schubert will join the Diageo executive committee.  She has been president, U.S. Spirits and Canada since 2018, and reshaped the market’s strategy, put in place a strengthened route to market and built trusted partnerships with Diageo’s distributors to deliver strong growth. In fiscal 21, organic net sales grew 24% in US Spirits, and 15% in the first half of fiscal 22*. Claudia brings 20 years of market and category experience at Diageo, having led the company’s Continental and Eastern Europe, US Wines and US Control States businesses. She began her career as a management consultant with Boston Consulting Group.

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