Rob McMillian, senior vp and founder of Silicon Valley Bank‘s Wine Division has taken a look at the impact of marijuana on wine sales and concluded millennials have the most cannabis users and the fewest wine consumers.
Studies point in two directions: There wasn’t any material change in alcohol consumption in Colorado and Oregon after recreational marijuana was legalized. But another study, involving the University of Connecticut, George State University and Universidad del Pacifico Lima concluded alcohol sales dropped 15% when new medical marijuana laws were approved. And research in Sweden covering observations from 1989–2016 among more than 140,000 adolescents concluded that marijuana was neither a substitute nor a complement for alcohol.