Today’s inbox includes news that Belvedere Vodka has paired with Grammy nominated Janella Monae. That’s what spirits producers do when they can’t create a personal connection using their own staff – they reach out to the entertainment industry.
“There indeed was an obvious synergy between us,” said Rodney Williams, President of Belvedere Vodka. “This collaboration is a convergence of our shared beliefs: optimism and the power of the we not me to bridge divides and make the world a more positive place. We’re looking forward to year two of this empowering campaign alongside Janelle with our beautiful partnered bottle.”
So Belvedere is releasing a new bottle that, it says, “illustrates the multifaceted character of both Monáe and Belvedere.”