The brand has been distributed by Empire Distributors Inc. since its hard launch in Colorado in March. Distribution and repeat sales have grown quickly, we’re told.
Dixie Southern Vodka originally entered Colorado at the request of Tupelo Honey restaurant group, which has 14 locations in 7 states and uses responsibly sourced ingredients as the foundation of every dish.
Dixie Wildflower Honey – which is made using Southeastern wildflower honey from the Savannah Bee Company – is the basis of the restaurant’s “Wildflower Moscow Mule,” while Dixie Black Pepper is a key ingredient in one of the restaurant’s wildly popular Bloody Mary cocktails.
Another Colorado connection is via Dixie Southern Vodka’s parent company, Grain & Barrel Spirits, which is a member of 1% For the Planet. Since 2018, Grain & Barrel has supported The Bee Cause Project, which provides observation hives to educate the public on the importance of pollinators.
In April, one of the hives that Grain & Barrel funded was set up on the Montezuma Land Conservancy in Cortez, Colorado. Further aligning with the company’s focus on linking with nonprofit partners in each market it operates, Dixie was recently part of RiNo’s 2019 Chicken Fight – featuring Denver’s “finest fowl and craftiest cocktails” – to benefit Denver Urban Scholars, and on June 22 will sponsor Homeward Pikes Peak’s “Dinner in the Dark,” benefitting local individuals and families struggling with distress and homelessness.