Diageo just unveiled its second installment in a ground-breaking virtual reality (VR) experience that will immerse consumers in a first-person, multi-perspective story about the dangers of binge drinking.
In time for Cinco de Mayo and Memorial Day Weekend – two of the most popular times for alcohol consumption in the U.S. – the VR experience allows consumers to follow along with four different storylines to see, hear and feel the consequences that can occur as a result of one bad decision.
Through this VR experience, Diageo is leveraging innovative technology with the hope of reducing binge drinking and its detrimental outcomes. Following the success of Diageo’s first video in the VR series that placed consumers in the front seat of a fatal drunk driving crash and led 73 percent of viewers surveyed after watching the film to say they are now more likely to stop other people from drinking and driving, Diageo hopes to have a similar impact on consumer behavior with “Decisions: Party’s Over.”