Diageo Takes Game of Thrones as Theme for New Whiskies

Diageo unveils the new White Walker by Johnnie Walker Blended Scotch Whisky and The Game of Thrones Single Malt Scotch Whisky Collection.

The limited-edition whiskies are inspired by the iconic characters and the creative world of Westeros.

“Groundbreaking partnerships continue to be a strategic initiative for Diageo as they foster exceptional creative collaboration and help showcase the breadth of our portfolio. We are very proud to have our collection of single malts and Johnnie Walker, the No. 1 scotch whisky brand in the world, collaborate with HBO’s most successful TV franchise to develop these limited-edition offerings for fans to collect and celebrate the final season of Games of Thrones,” said Dan Sanborn, Senior Vice President, Culture and Partnerships at Diageo.

The first limited-edition offering available is White Walker by Johnnie Walker, inspired by the most enigmatic and feared characters on the show — the White Walkers.

This blend was created by whisky specialist George Harper alongside the small team of expert blenders at Johnnie Walker. At the heart of this new, innovative blend are single malts from Cardhu and Clynelish – one of Scotland’s most northern distilleries where whiskies have endured long Scottish winters, not dissimilar to the climate north of the wall. This special blend has notes of caramelized sugar and vanilla, fresh red berries with a touch of orchard fruit and is best served chilled – the Night King would have it no other way.

The bottling brings you right to the Frozen North with its icy white and blue design along with the iconic Striding Man now fashioned in armor to fit in among the ranks of the Night King’s forces. Utilizing temperature-sensitive thermochromic ink technology, fans will be reminded that “Winter is Here” from an unexpected graphic icy reveal on the bottle when frozen.

The Game of Thrones Single Malt Scotch Whisky Collection features eight scotches that are all new to the U.S., and are each paired with one of the iconic Houses of Westeros, as well as the Night’s Watch, giving fans an authentic taste of the Seven Kingdoms and beyond.

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