Bulleit Rye 12-Year-Old Straight American Whiskey is available in 14 states. Retail: $49.99/750ml.
It’s the fifth addition to the Bulleit Frontier Whiskey family, as well as the first extension of Bulleit Rye, a whiskey with one of the highest rye percentages on the market.
Using the same mash bill as its predecessor – 95% rye and 5% malted barley – this small-batch rye whiskey was fully aged and matured to perfection in new charred oak barrels for a minimum of 12 years to create a balance of smoothness and spice.
“When we introduced Bulleit Rye, it changed the game for the category, and positioned us as a brand willing to take chances and try new things. We’re constantly experimenting and striving to satisfy consumers’ growing appetite for bold, new American whiskeys,” said Ed Bello, Bulleit Frontier Whiskey US & Global Brand Director.
“Rye remains the fastest growing North American Whiskey segment and Bulleit Rye has been the number one super premium Rye brand for the last six years. With higher-end whiskeys driving much of that sales growth and a limited number of aged statement ryes on the market, Bulleit Rye 12-Year-Old is a natural way to expand our portfolio and provide a new ultra-premium offering that’s absolutely delicious,” he added.
“Whiskey is heavily influenced by barrel aging, and as a blender, one of our most important responsibilities is to taste how the wood impacts the flavor of the liquid and brings out different notes,” said Bulleit Frontier Whiskey Blender Andrew Mackay.
“The barrels we mingled to produce Bulleit Rye 12-Year-Old were hand-selected for aging based on early identification of their superior quality. Rye’s signature spiciness is certainly still prominent, and this extra aging complements that without being overwhelming as new levels of softness, clove character and vanilla and oak notes are evident. It’s a beautiful whiskey to sip slowly and responsibly,” he added.
Bulleit Rye 12-Year-Old is available in Colorado, Illinois, New York, Ohio, Oregon. California., Kentucky, Texas, Georgia., New Jersey, Arizona., Massachusetts., Maryland, and Washington, D.C.