Diageo launched three whiskies — Johnnie Walker Blenders’ Batch Wine Cask Blend, Johnnie Walker Blenders’ Batch Rum Cask Finish and Johnnie Walker Blenders’ Batch Espresso Roast — a result of more than 100 ongoing Scotch experiments by the brand’s small team of 12 expert blenders, and influenced by flavor cultures from around the world.
Johnnie Walker has launched a series of short films showcasing the blenders’ collaboration with taste innovators such as renowned American chef Edward Lee, British barista James Hoffmann, sommelier André Mack, Caribbean culinary genius Jason Howard and some of the world’s most celebrated bartenders.
The films provide a behind-the-scenes look at some passionate discussions on new taste combinations, with blenders Aimée Gibson and Chris Clark meeting flavor experts and lifting the lid on the whisky maker’s ongoing experimentations into flavor – all of which are carried out under the guidance of Master Blender Jim Beveridge at the brand’s home in Scotland.