Diageo Acquires Belsazar, a Premium Aperitif

It’s the first brand to be sold by Distill Ventures, a venture capital firm launched in 2013 and which receives funding from Diageo.  Distill’s mission is to identify, invest in and accelerate aspiring drinks brands.

Belsazar joined Distill Ventures in 2014 and has performed strongly in its key markets, Germany and the UK.  It’s currently available only in the EU, but it’s expected to expand globally in the near future.

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