The Texas-based whiskey company finished 2018 delivering more than 30,000 cases and driving over 5,000 points of distribution across 12 states.
“Our goal is to be in more than 30 states by the end of 2019,” said Devils River Whiskey’s President and co-founder Mike Cameron. “Leading the aggressive expansion plan requires a strong team,” said Cameron. “We’re assembling a great group of the right men and women to get this done. We have divided the country into five regions and are proud of the talent that we’re bringing together to drive our market expansion.”
John Potts, one of the original members of the Deep Eddy Vodka team who was instrumental in leading the brand from launch through its eventual sale to Heaven Hill, has joined as EVP-Sales and Marketing. Prior to leading the Deep Eddy team, Mr. Potts held multiple leadership roles at Republic National Distributing Company. “I’m thrilled to be leading sales and marketing for this ambitious undertaking,” said Potts.
Senior Vice President of Marketing Eric Hundelt was one of the first employees hired by Devils River Whiskey and is continuing to drive the Devils River Whiskey’s marketing efforts across the country. Hundelt held a variety of senior level sales and marketing roles with brands like Angels Envy, Bacardi and Cabo Wabo tequila. The sales team will be divided into five regions. Matt Thornton was hired as Regional Vice President of the Texas Region.
Brendon Walsh will serve as Regional Vice President of the Northeast Region. Rick Perez will lead sales in the south as the Regional Vice President of the Southeast Region. The company will be announcing appointments for the Midwest and West regions in the very near future.
The company will open its San Antonio distillery in October 2019 on the first two floors of the Burns Building at 401 E. Houston St. Built in 1918, the Burns building is listed on the National Register of Historic Places.
“We are excited to be part of San Antonio’s downtown revitalization as our distillery and visitor’s center will be in the heart of downtown San Antonio, blocks from the Alamo,” said Cameron.