Delicato Family Wines expands the Bota Box franchise into the ready-to-drink (RTD) wine cocktail category, setting a March launch for Bota’Rita, a new line of premium, pre-mixed margarita wine cocktails. Bota Box is the No. 1 three-liter box wine in the U.S.
Bota’Rita Margarita wine cocktails will launch with two flavors, Classic Lime and Strawberry, made from the quality Bota Box wine that consumers love, blended with real agave, lime juice and natural flavors that together deliver a classic margarita taste on tap. SRP: $15.99. Each 1.5 liter carol contains 10 servings.
“Pre-mixed margaritas have become incredibly popular with consumers and are largely driving the growth of the pre-mixed cocktail category, which is one of the fastest-growing segments in the U.S. beverage alcohol industry,” noted Jon Guggino, EVP-marketing. “Within the segment, wine-based margarita sales have nearly doubled in the last year, creating a new category that’s now worth close to $200 million,” continued Guggino.
“Bota Box has built a passionate fan base of millions of consumers by overdelivering on quality, earning it the highest repeat purchase rate of any of the top 25 wine brands in the U.S. We think that Bota Box’s strong consumer pull and powerful distribution, combined with the growing popularity of the category and the fantastic quality of the product will make Bota’Rita a hit with both wine drinkers and cocktail fans,” Guggino stated.
Bota’Rita offers consumers a convenient, high-quality ready-to-drink margarita that is easy to pour and easy to love, with refreshing flavors and no mixing required. Each 1.5-liter carton generates 88% fewer greenhouse gasses to produce compared to the equivalent amount of liquid in glass bottles and is made from post-consumer, 100% recyclable cardboard fiber, printed with non-toxic ink and glued with cornstarch instead of synthetic glue.