Ravandi’s new enterprise is 123 Spirits. It’s intended to include both Ravandi’s original line, plus three distinct brands encapsulating six ultra-premium expressions. The original 123 Organic Tequila line expanded in 2014 with the rare, 40-month aged 123 Organic Tequila Extra Añejo (Diablito), and new brands were added with the high-proof El Luchador Organic Tequila Blanco 110 in 2015 and Cráneo Organic Mezcal in November 2016.
“Forming 123 Spirits to unite our portfolio, was the natural, next step for the company’s growth. With the original 123 Organic Tequila portfolio’s success and growing consumer demand for organic spirits, it’s given us the opportunity to continue experimenting and adding new and complex, small-batch agave spirits,” says Ravandi, who previously co-founded Casa Noble Tequila. “These classic, artisanal spirits are all ‘forever brands’ that represent our commitment to the history of the craft, while also looking ahead to the future by not depleting our environment in the production process.”