Crown Royal donated $50,000 to the Bob Woodruff Foundation during the 55th Annual CMA Awards. The donation is intended to support veterans communities still affected by the pandemic and was made through the Crown Royal Generosity Fund as is part of a larger $1 million commitment.
For over a decade, Crown Royal has repurposed their iconic purple bags and filled them with essentials for servicemen and women overseas. Since the launch of The Crown Royal Purple Bag Project, the brand has packed over 1 million purple bags. As part of today’s announcement, Crown Royal continues to extend their efforts to support our military, whose generosity remains unmatched.
“Crown Royal has a long-standing commitment to support American military heroes, and at last year’s CMA Awards we celebrated achieving our goal of packing 1 million purple bags through the Purple Bag Project for servicemen and women overseas,” said Nicola Heckles, vp- Crown Royal, Diageo North America.