Courvoisier Cognac unveiled a new bottle, label and package for the V.S., V.S.O.P. and XO marques. The new look will hit shelves in late May 2016 and pays homage to the 
brand’s rich 200 year legacy of craftsmanship and innovation.
The packaging and labeling enhancement features rich purple and champagne gold color schemes, evoking a contemporary and luxurious feel to stand out within the category.
Prominent new elements include a visual interpretation of one’s vantage looking up through the Eiffel Tower, where, Courvoisier was famously served at the monument’s opening celebration in 1889.
While the V.S. and XO bottles retained their shape, V.S.O.P. is no longer presented in a Josephine bottle, allowing the bartenders and consumers to easily differentiate the expressions. Beyond its aesthetic appeal, the new label aims to elevate the cognac category by creating subtle distinction between the three marques through a design concept which appears increasingly more intricate depending on the cognacs age.