Courvoisier and Uninterrupted, the athlete empowerment brand founded by LeBron James and Maverick Carter, are empowering athletes to own their narrative and express their point of view to offer viewers and fans a deeper, more authentic understanding of the athletes they admire. Alongside host Jemele Hill, storytellers Jason Collins, Al Harrington, Sue Bird and Taylor Rooks took the stage to share first-person memories and experiences in front of a live audience.
“We’re excited to partner with Uninterrupted to launch this first-of-its-kind storytelling platform,” said Rashidi Hodari, Vice President of Marketing at Courvoisier. “Courvoisier was founded on the principle that we are a community, not a company. This collaboration is an incredible opportunity for us to encourage our fans to strive for their dreams while acknowledging those who helped them get there.”
“Uninterrupted Live: The Day Ones” with Courvoisier is the first event for Uninterrupted Live, a new event franchise that takes Uninterrupted’s mission to empower athletes to be More Than An Athlete beyond content to live events and experiences. The partnership with Uninterrupted supports Courvoisier’s “Honor Your Code” platform, which celebrates the influences, life lessons, convictions and ideas that guide life’s choices and inspires others to share their success with those who matter most.