No Barriers, being held this year June 1-4 at Squaw Creek in North Lake Tahoe, Calif., seeks “to unleash the potential of the human spirit through transformative experiences, tools and inspiration.”
“Coors Light celebrates the perseverance required to overcome the challenges we all face, because we know the harder the climb, the better the reward,” said Cristin Rudolph, Coors Light senior marketing manager. “We are excited to be a lead sponsor of the 2017 No Barriers Summit. It is an environment that embraces the outdoors, unleashing the best potential in attendees, strengthening our community, and honoring the determination of everyone involved during the summit and beyond.”
To help people participate in this year’s summit, Coors Light is funding full and partial scholarships for 39 participants who are determined to live the No Barriers lifestyle. The Coors Light scholarships will gift this life-changing experience to those who might not be able to attend on their own. Coors Light will highlight a scholarship recipient’s story through its digital short documentary series, “My Climb, My Story,” which features individuals across the country who see challenges as opportunities to better themselves and their communities.