It’s a tribute to the men and women who harvest the ingredients that go into the World’s Most Refreshing Beer. It’s also the latest response to Anheuser-Busch ads noting that Coors Light and Miller Lite use corn syrup in the brewing process.
“ABI didn’t just attack our flagship brands, they attacked hardworking American farmers who grow our great ingredients,” Ryan Reis, vice president-Coors family of brands, said in a note Sunday night to MillerCoors employees and distributors. “We’re standing up for our beers, our ingredients and the farmers who grow them.”
The call for the nationwide cheers was kicked off Sunday afternoon on Instagram and Twitter in a post by the Grammy-nominated country duo Brothers Osborne. The post showed the brothers – lead vocalist T.J. and guitarist John – clinking cans of Coors Light. It read:
“Pregame ritual with @CoorsLight raising a toast to the farmers who bring the brews and grub to the table. Our beautiful country is built on y’all. #ToastToFarmers #partner.”